Short-Term Rental Market Report: Myrtle Beach, SC (2026)
Myrtle Beach is one of the busiest short-term rental markets on the U.S. East Coast — 60 miles of coastline, a long family-travel season, and demand that keeps booking calendars full deep into the shoulder months. This report breaks down the current state of the Myrtle Beach STR market using live data from public Airbnb marketplace listings: what listings earn, how full they are, and what it means if you are investing, underwriting, or managing here in 2026.
Market Snapshot
The headline numbers for Myrtle Beach right now:
- Median ADR: $172 per night
- Forward occupancy: 75.6% (share of the next 90 nights already booked across sampled listings)
- RevPAR: $130 per available night
- Estimated revenue per active listing: $3,956/month and $47,470/year
A 75.6% forward booking pace is exceptional. Most large U.S. STR markets we track sit between 30% and 55% forward occupancy — Myrtle Beach's near-76% means demand is comfortably outrunning supply this season, which is exactly why its RevPAR clears $130.
Demand & Occupancy
Occupancy is the number that decides income in a beach market, and at 75.6% forward occupancy Myrtle Beach is running hot. That booking pace reflects the market's structural advantages: a wide, affordable price point that pulls drive-to family travel from the Carolinas, Georgia, and the Northeast; a season that stretches from spring break through fall; and steady event and golf-tourism demand in the shoulder months. For an owner, an occupancy this high means the constraint on your revenue is usually your rate, not your ability to fill nights.
Pricing & ADR
At a $172 median ADR, Myrtle Beach is a volume market, not a premium-rate market. Unlike a luxury coastal market where a few high-ADR nights drive the year, Myrtle Beach makes its money on consistently high occupancy at an accessible nightly rate. The strategic implication: because occupancy is already strong, the highest-leverage move for most hosts is testing higher rates on peak and weekend dates rather than discounting to chase bookings you would likely get anyway.
Revenue Outlook
Combining rate and occupancy, RevPAR lands at $130 per available night — the metric that actually matters, because it already bakes occupancy into the rate. On a per-listing basis that translates to an estimated $3,956/month and $47,470/year. For context, that annual figure per listing puts Myrtle Beach among the stronger cash-flow markets in our index, driven almost entirely by occupancy rather than headline nightly rates.
What This Means for Investors
If you are underwriting a Myrtle Beach purchase, the ~$47,470/year per-listing revenue is your top-line anchor — but underwrite conservatively against it, because that is a market average across a wide range of properties and locations (oceanfront vs. inland, condo vs. house). Model your specific unit against the market RevPAR of $130, subtract realistic operating costs, management, cleaning, HOA, and seasonality, and stress-test at a lower occupancy than the current 75.6% to protect your downside.
What This Means for Property Managers
High-occupancy, high-volume markets like Myrtle Beach are ideal for management businesses: turnovers are frequent, revenue per door is solid ($47k/year), and owners who see this data are motivated to optimize. The winning pitch is proving you can push RevPAR above the $130 market benchmark through dynamic pricing and review-driven ranking — and the fastest way to make that case is with live, defensible market data rather than gut feel.
Key Takeaways
- Myrtle Beach forward occupancy is 75.6% — one of the strongest booking paces of any U.S. STR market we track.
- Median ADR is $172/night and RevPAR is $130 — this is a high-volume, accessible-rate market, not a premium-price one.
- Estimated revenue per active listing is $3,956/month and $47,470/year, driven by occupancy more than nightly rate.
- With demand this strong, the biggest revenue lever for most hosts is raising peak/weekend rates, not discounting to fill nights.
- Investors should underwrite against RevPAR and stress-test below current occupancy; managers should compete on the RevPAR lift they can prove.
This report is built from live marketplace data and updates as the market moves. To pull the same ADR, occupancy, RevPAR and revenue metrics for Myrtle Beach — or any city, or a specific lat/lng — and wire them straight into your underwriting or pricing model, use the STRmetrics API.